Emergency Valentine’s Date Attire

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February 14th is around the corner and I’m sure all you heart throbs out there have been planning your partners present for weeks (if you haven’t, I would pick up the pace), but there’s something you’ve forgotten. Amidst all the dinner plans and present buying, there is a poor stressed out soul who needs a good groom and a trip to the mens wear section to successfully play the part of ‘the best boyfriend ever’. You’ve probably imagined how stunning your better half will look on the night so how are you supposed to  impress in your Adidas joggers and sports socks? Answer: you’re not.

Urban streetwear brands Cheap Monday, Deacon and Nana Judy are the perfect menswear designer labels for your special day – particularly if you’re keeping things casual! Expensive reservations in high end restaurants aren’t everyone’s cup of tea, but midday walks through hilly terrains may be your partner’s idea of hell – so how do you find the balance?

Here is the low down on practical, cool and effortless attire to win the heart of said special person…


cheap monday

Comfortable, flattering and classically on trend, are the sought after denim jeans from Swedish menswear brand Cheap Monday. Born in Stockholm in 2004, Cheap Monday has successfully established itself as a modern and iconic denim brand for image-conscious males. With a pair of these bad boys teamed with a vintage shirt, loafers and a leather jacket, it’s the ideal outfit to sweep your anyone off their feet.

For the ease of functionality and style, the Cheap Monday Poly Rinse denim jeans are made with a stretch fabric, slim fit and flat appearance. A lightweight staple every fashionable fella’ should have in this wardrobe (particularly for ‘never-fails’ emergency attire!)


deacon 1deacon 2

For a more done-up look in smart chinos and a short sleeved shirt; Deacon is your port of call. The Aussie menswear brand describes itself as advocating masculine cuts, classic and young styles, choosing strength and quality over fast fashion. Using iconic prints, motifs and strong lines, Deacon appeals to the fresh and youthful tastes of the urbanites down under.

This Sinking Bird (above) is one of my favourite pieces from The Selectiv’s boutique collection of Deacon designer clothing. The neutral palette makes it easy on the eye whilst the quirky motifs illuminate a more playful side – paired with the Blake chino pant it’s definitely going to score a few with the ladies (hey, single guys can enjoy Valentine’s Day too!).


Advocated as the IT brand of luxury street wear in Australia, the quirkily named street wear brand is currently holding first place for international success. Nana Judy began as a conceptual menswear brand, providing effortless style with its printed slogan tees, leather goods and signature cut denim.


nana 1

For your Valentine’s date attire, Nana Judy’s quality crew neck t-shirts and signature slim fit jeans will highlight your structural assets whilst being comfortable enough to consume a homemade four course meal! (That’s a romantic hint lads; if you can’t afford the whole 5 star shebang, turn your hand to a recipe book and an apron!)

Good luck wowing your dates!